Persepsi Generasi Muda Berdasarkan Proses Kognitif Terhadap Pertanian: Studi Pada Mahasiswa Baru

Authors

  • Anisa Aprilia Socio-Economics Department, Faculty of Agriculture, Universitas Brawijaya http://orcid.org/0000-0002-2035-0679
  • Imaniar Ilmi Pariasa Socio-Economics Department, Faculty of Agriculture, Universitas Brawijaya
  • Heptari Elita Dewi Socio-Economics Department, Faculty of Agriculture, Universitas Brawijaya
  • Andrean Eka Hardana Socio-Economics Department, Faculty of Agriculture, Universitas Brawijaya

DOI:

https://doi.org/10.21776/ub.jepa.2023.007.02.35

Keywords:

perception, young generation, cognitive, agriculture

Abstract

This reserach aims to analyze the factors influencing the younger generation's perception of agriculture based on accepted cognitive processes and the influence of the perception factors on the interest of the younger generation to work in the agricultural sector. The research survey was conducted on new students from the faculty of agriculture after they attended student orientation. While the analysis used is descriptive analysis, factor analysis, and logistic regression analysis, which have previously been tested for the validity and reliability of research data. The research finding is that there are three main factors in the perception of the younger generation towards agriculture, namely individual perceptions, economic perceptions, and socio-cultural perceptions. In the meantime, only the economic perception factor has a big effect on young people's desire to work in agriculture. 

Author Biographies

  • Anisa Aprilia, Socio-Economics Department, Faculty of Agriculture, Universitas Brawijaya
    Socio-Economics Department, Faculty of Agriculture, Universitas Brawijaya
  • Imaniar Ilmi Pariasa, Socio-Economics Department, Faculty of Agriculture, Universitas Brawijaya
    Socio-Economics Department, Faculty of Agriculture, Universitas Brawijaya
  • Heptari Elita Dewi, Socio-Economics Department, Faculty of Agriculture, Universitas Brawijaya
    Socio-Economics Department, Faculty of Agriculture, Universitas Brawijaya
  • Andrean Eka Hardana, Socio-Economics Department, Faculty of Agriculture, Universitas Brawijaya
    Socio-Economics Department, Faculty of Agriculture, Universitas Brawijaya

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Published

2023-04-11

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